About The Course
Master the art of place brand implementation with our comprehensive CPD-accredited course, led by a team of distinguished experts with over 100 years of combined experience in place branding, academia, and brand communications. Course Overview From understanding the basics to creating detailed action plans and measuring success, our intention is to provide you with a comprehensive understanding of how place branding might help elevate the reputation and perception of your town, city, region or country." Expert Instructors • Malcolm Allan: A pioneer in place branding and economic development with a career spanning over 40 years. • Dr. Giannina Warren: An award-winning Associate Professor who launched the world's first Masters Degree in Place Branding at Middlesex University London. • Penny Bagnall-Smith: Over 30 years in Brand Communications, working with top advertising groups like Saatchi & Saatchi, DDB, GGT, and TBWA. Course Modules 1. Strategic Implementation Planning 2. Building Effective Management Teams 3. Funding Models and Public-Private Partnerships 4. Audience Perception Analysis 5. Strategy Action Audit 6. Brand Action Guidelines 7. Brand Touchpoint Activation 8. Data Tracking and KPIs 9. Stakeholder Engagement 10. Strategic Action Planning Who Should Attend • Marketing Professionals: Advanced strategies and techniques to enhance your place branding efforts • Government Officials: Attract investment, tourism, and talent to your area • Community Leaders: Leverage place branding to foster community pride and economic growth • Economic Development Professionals: Valuable insights into attracting new businesses • Tourism Boards and Agencies: Create a compelling brand that attracts visitors • Urban Planners: Integrate place branding with urban strategies Exclusive CPD Accreditation: The Place Brand Academy is the only accredited provider of place branding education, validating your commitment to professional excellence.