Malcolm Allan brings a wealth of experience to his role as an instructor for the "Masterclass: Future-Proofing Your Place Brand Strategy" course.

With a dynamic career spanning over two decades in the realm of destination marketing and brand strategy, Malcolm has consistently been at the forefront of innovative approaches to place branding. His expertise is rooted in a deep understanding of the complex interplay between local identity, economic development, and global competitiveness.

A sought-after consultant, Malcolm has helped cities, regions, and countries around the world to craft and implement brand strategies that are resilient, responsive, and forward-thinking.

Passionate about the transformative power of effective place branding, Malcolm has dedicated himself to mentoring and empowering the next generation of place brand strategists. Throughout his journey, he has developed an acute sense of the unique challenges and opportunities that lie in navigating the rapidly-evolving landscape of place branding. In the "Masterclass: Future-Proofing Your Place Brand Strategy" course, Malcolm combines his hands-on experience with a rigorous academic perspective, providing participants with invaluable insights and practical tools.

His engaging teaching style fosters a collaborative learning environment where students not only master the theoretical underpinnings of the subject but also learn to apply them in real-world contexts to create lasting and meaningful impact.