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Our Mission: Empowering Professionals in Place & City Branding

Until now, there has been no CPD-accredited or equivalent scheme in the field of place branding. The Place Brand Academy seeks to remedy this and offer professionals an academically informed, experience-led, and comprehensive training for professionals globally.

Who are our courses for?

1

Managers and Staff of existing Place Branding Teams:

Upskill and enhance your understanding and value proposition within your policy value chain.

2

City Planners & Local Government Officials:

Learn how to develop place
branding strategies that resonate with residents and stakeholders.

Tourism & Destination Marketers:

3

Discover innovative ways to attract more visitors and enhance the overall visitor experience.

4

Economic Development Professionals:

Position your city or region as a prime destination for business and investment.

5

Build a solid foundation in place branding principles
and best practices to advance your career or research.

Students & Academics:

6

Property Developers:

Discover how integrating strategic brand planning and stakeholder engagement at the beginning of a project can improve perceptions, enhance launch and optimise long-term outcomes.

7

Gain the skills to craft and manage a cohesive place brand narrative across diverse channels.

Communication & PR Experts:

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Comprehensive Online Place Branding Training for Professionals

The Place Brand Academy is the world’s first training academy dedicated solely to career development and capacity building exclusively for brand, marketing, sales, economic development, tourism, trade and other professionals hoping to promote their town, city, region or country.


Our courses are meticulously designed to balance the theoretical and practical aspects of place branding. Guided by academic principles and built on industry expertise, our programs aim to provide a comprehensive understanding of city, nation, regional and destination marketing.

 

This theoretical knowledge then serves as a bedrock upon which we help practitioners build practical skills.

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Place Branding Essentials: 
A 10-Step Guide to Successful Implementation

A CPD-accredited full course complete with exercises to consolidate learning, toolkits, templates and reading lists.

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Masterclass: Place Branding Foundations

Understand guiding fundamentals and core concepts for strategic planning. Bonus comprehensive reading lists and downloadable peer-reviewed resources.

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Masterclass: Future-Proofing Place Branding Strategies

Prepare and manage for planned and unplanned risks on your way to creating an 'anti-fragile' place brand. Bonus comprehensive reading list.

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