Are you ready to transform your place into a compelling brand that attracts visitors, investment, and talent?
Whether you’re a city official, tourism professional, marketer, or economic development specialist, mastering the art of place branding is crucial for fostering sustainable growth and a strong community identity.
This comprehensive online course offers you the tools and strategies to create, communicate, and sustain a successful place brand.
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10 scaffolded, distinct lessons with expert instruction.
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+3h of lectures accompanied by guided action steps and homework to consolidate learning.
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Strategic Action Toolkit including: Strategy Action Plan, Stakeholder Communication Plan, and Briefing Note Template
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Supplemental readings, links and resource lists.
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A CPD-Accredited Certificate of Achievement upon completion (10h of CPD).
Implementation Fundamentals
Starting with your Place Brand (24:32)
Creating an Effective Management Team (25:30)
Funding Models (21:40)
Measuring Target Audience Perceptions (26:25)
Strategy into Action
Conducting a Strategy Action Audit (16:24)
Creating Branding Action Guidelines (14:32)
Activating Brand Touchpoints (25:03)
Measuring and Communicating
Using Data to Track Progress (16:45)
Communicating with Stakeholders (19:31)
Creating the Strategic Action Plan (24:11)
Choose a Pricing Option
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Be one of the first to take advantage of this low introductory offer.
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Access to the course is valid for 6 months from the date of purchase.
*If you would prefer to purchase access for multiple students in one transaction and/or pay via tax invoice, please email your request to pba@placebrandacademy.com and we can arrange it.