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Place Branding Essentials

A 10-Step Guide to Successful Implementation

Are you ready to transform your place into a compelling brand that attracts visitors, investment, and talent?


Whether you’re a city official, tourism professional, marketer, or economic development specialist, mastering the art of place branding is crucial for fostering sustainable growth and a strong community identity.


This comprehensive online course offers you the tools and strategies to create, communicate, and sustain a successful place brand.

  • 10 scaffolded, distinct lessons with expert instruction.
  • +3h of lectures accompanied by guided action steps to consolidate learning.
  • Supplemental readings, links and resource lists.
  • A CPD-Accredited Certificate of Achievement upon completion (10h of CPD).
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Example Curriculum
Introducing the Course (1:36)
Resources & Reading List
Implementation Fundamentals
Start with your place brand
Creating an Effective Management Team (24:30)
Funding Models (21:40)
Measuring target Audience perception (26:25)
Strategy into Action
Creating Branding Action Guidelines (16:24)
Activate Brand Touchpoints (14:32)
Measuring target Audience perception (26:25)
Measure and Communicating
Using Data to Track progress (16:45)
Communicating with Stakeholder (19:31)
Creating the strategy Action Plan (24:11)

Choose a Pricing Option

  • Be one of the first to take advantage of this low introductory offer.

  • Access to the course is valid for 6 months from the date of purchase.

*If you would prefer to purchase access for multiple students in one transaction and/or pay via tax invoice, please email your request to pba@placebrandacademy.com and we can arrange it.

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