Caio Esteves is a specialist in Place Branding, Placemaking and the future of cities, and a pioneer of this integrated approach in Brazil. He is the Founder and Chief of Strategy & Futures at N/ Lugares Futuros, where he combines place branding, placemaking and strategic foresight to help places navigate change and build more resilient, future-oriented identities. He is the author of Place Branding, Cidade Antifrágil and Lugares Futuros, and has worked with places and organisations in Brazil and internationally.