

Gain a competitive advantage for your Nation, City, Region or Neighbourhood
Place Branding is the strategic practice of shaping the identity and reputation of cities, regions, and countries to attract and retain visitors, investment, talent, and residents.
It combines marketing, communications, urban planning, economic and policy development and public relations to build a cohesive and coherent narrative that captures the essence of a place and its story.
In a world where places compete for attention on the global stage, effective Place Branding can make the difference between being overlooked or standing out.
The importance of Place Branding goes far beyond tourism. It influences economic growth, cultural exchange, and even the well-being of communities.
By creating a compelling brand, places can foster stronger identities, build civic pride, and position themselves as attractive destinations for businesses, events, and residents. It is a powerful tool for shaping public perception and promoting sustainable development.
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Why Choose The Place Brand Academy

Unique Expertise
The Place Brand Academy is founded by the pioneers of the
field, offering first-hand knowledge from experts who have shaped the best global
practices in Place Branding.

Practical Knowledge backed by Academic Insight
Our courses focus on real-
world applications, combining theory with effective practice and practical case
studies to ensure you gain actionable skills that can be immediately applied to
your projects.

Flexible online learning options & Continuous Professional Development (CPD) accreditation
We are the first global provider of CPD-accredited courses in place branding for professionals serious about improving their credentials and elevating the profession.
Optimise Your Place Brand Strategy with our Inaugural Course
Place Branding Essentials:
10 Steps to Successful Implementation
This 10 steps course offers:
Expert Instruction
Practical Framework
Flexible Learning
CPD Accreditation (10h)
We offer online training programs delivered by industry experts and academics, blending theoretical knowledge with practical skills. Our CPD certifications validate your learning journey, helping you unlock new opportunities in place marketing and contributing to your professional growth.
An Invaluable Course for Professionals
"The 'Essentials' course is excellent in that it succinctly yet comprehensively outlines all the stages and elements of place branding. It provides clear directions for deeper exploration to become a professional in this field. I would recommend starting your journey with this course and revisiting it even if you are already working in this field—simply to ensure that nothing is overlooked and your work remains well-structured.
The lecturers are outstanding, and their calm and pleasant manner of presenting the material makes the experience even better. Thank you!"

Iryna Mushtina
MA Place Branding,
Co-Founder, Power of Place
United Kingdom, Ukraine
Thoughtful, Accessible and Well-designed
"The Essentials course by Place Brand Academy is a game-changer for place brand practitioners around the world. It stands out as a valuable resource for professionals in the field of place branding. The program is thoughtfully designed, and each module is timed and paced to offer a seamless learning experience even for the busiest practitioners. The production is top-notch, featuring visually engaging content that captivates from start to finish.
As the former Brand Manager for the City of Mississauga, I can confidently say this course goes beyond the basics. It delves into the nuanced challenges and exciting opportunities that all place branding professionals encounter every day. The exercises and templates are structured and practical, delivering highly relevant insights and actionable tools that can be immediately put into practice. I would highly recommend this course to anyone seeking to elevate their expertise in place branding."

David Ferreria
Senior Marketing and Communications Leader, Canada
A Great Resource for any Place Branding Team
"Place Branding is an essential tool to create competitive advantage for cities yet so many people tasked with its delivery have never done it before. And whilst they can draw on general marketing experience, the complexity and dynamic nature of Place Branding requires extra skills. So, I’m delighted that The Place Branding Academy has recognized the lack of training in this area and have created a resource to help local government officials create, tell and implement their Brand story.
The PBA founders have a great mix of practical experience and teaching. The videos share their cumulative knowledge, and the digital downloads reflect their understanding of the practical application of that knowledge."

JP Hedge
Place Leadership,
Greater Exeter Area, UK

Unlock the secrets of successful place branding with our comprehensive Place Branding Foundations Masterclass.
This Masterclass offers:
Historical Context
Emergent Thinking
Core Principles
Whether you're a marketing professional, public servant, or consultant, this course provides essential knowledge and practical insights into the dynamic world of place branding.
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Led by Dr. Giannina Warren, this course combines academic expertise with real-world applications. You'll gain valuable insights that you can immediately apply to your own place branding projects.
Perfect for beginners and experienced professionals alike, this masterclass will equip you with a broad foundational understanding of the core principles of place branding. Bonus reading lists and downloadable peer-reviewed publications available.
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Secure your place brand's future with our comprehensive Future Proofing Brand Strategy Masterclass!
This Masterclass offers:
Engaging Insights
Strategic Thinking
Innovative Learning
In today's rapidly evolving landscape, brand strategies face unprecedented challenges and risks. This expertly crafted masterclass equips brand strategists and teams with essential tools and insights to protect and strengthen their place brand strategies.
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Led by Malcolm Allan, this Masterclass combines years of experience with practical insights for contemporary and future brand planning. Don't let uncertainty threaten your brand's success.
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