A practical digital guide designed to help you create a clear and effective Request for Proposal (RFP) for a place brand strategy consultant. It walks you through the key stages, from defining your objectives and planning the procurement process to outlining deliverables, KPIs, brand touch points and marketing requirements. The guide includes a flexible structure, useful prompts and a suggested timetable to help you create a professional, comprehensive RFP. Ideal for councils, destination organisations, place partnerships and teams looking to appoint the right consultant for their place brand strategy.