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Hello!

Penny's Story

Penny Bagnall-Smith boasts an impressive career spanning over 30 years in the field of Brand Communications, showcasing her deep expertise and commitment to the industry.

Penny’s professional path provided her with the opportunity to work with some of the most renowned advertising groups globally, including Saatchi & Saatchi, DDB, GGT, and TBWA. Throughout her career in London’s UK dynamic advertising and digital media industry, she took on the responsibility of developing comprehensive training programs tailored for various agencies. Additionally, she played a pivotal role in working with both the Institute of Practitioners in Advertising (IPA) and Women in Advertising and Communications Leadership (WACL) on numerous training initiatives, further solidifying her reputation as a leader in brand communications training.

Alongside Peter Jones, her business partner at TBWA, they introduced a groundbreaking integrated approach to managing large clients, addressing the complex business requirements and diverse target audiences, which they then applied to the emerging field of place branding in their consulting work with several UK towns and cities.

Her extensive experience in corporate training is complemented by her profound understanding of the strategic importance of a robust brand strategy, whether it pertains to products or places. This unique blend of skills and insights made her the perfect partner to bring her wealth of knowledge and expertise to The Place Brand Academy, where she continues to influence and shape the future place branding education.

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